Our mission is to teach parents, teachers and students the necessary skills to: 

                • Become appropriately assertive
                • To stand up for themselves, and to know
                • When to ask for help - before a situation gets out of hand

What our Children Face
For some children, the scariest thing they will do all day is go to school. Each day, over 160,000 students miss school because they are afraid to tell their caregivers, "I'm the target of bully, and I don't know what to do."

Educators and parents must unite and teach them the skills necesessary to know when to stand up for themselves, and when to ask for help.

Although there are severe cases of bullying, most situations can be remedied by gentle but persistent adult intervention.

Bullying Research
Research shows that adult care-givers witness bullying only 4% of the time. That means that we're missing 96% of confusing, saddening, angering (and sometimes) downright terrifying events in our children's lives.

This is a totally unacceptable response rate.

As adults is our job to teach children. Part of this is helping them to recognize new ways to help themselves. Although each student learns in unique ways, research shows that children are simply unable to thrive when not provided with the appropriate skill set.

STUDENT, PARENT & STAFF TRAININGS
To understand what the target of a bully feels is to know that he or she does not feel 'right' when standing up for themselves. Through our interactive presentations, we teach simple skills - like standing up straight and making eye contact. That's the fake it part. We then teach them to walk away and feel whatever it is they feel. This approach is a somewhat novel way of working with targets - and it has proven effective in many schools.

We motivate students who are not involved (usually 90 to 95% of the student population) to become more involved. We do this through empathy training, emotion recognition and active role-plays.

Not-the-Target teaches the necessary skills students, faculty and parents need to create effective, school-wide anti-bullying campaigns.